I design bold visual identities full of charm clarity and character so your business looks as good as it truly is
I design bold visual identities full of charm clarity and character so your business looks as good as it truly is
Maybe your logo is kind of cute but not really you.
Maybe your packaging works
but doesn’t wow.
Maybe your brand shows up differently everywhere and no one knows what you’re all about.
If that sounds familiar we should talk.
I design brands that feel warm clever and clear. So your audience knows who you are and remembers you for all the right reasons.
From expressive logos to packaging people actually want to keep. My work blends playful storytelling with smart strategy to help your business stand out and stay memorable.
I design books, magazines, and menus so they look clean, easy to read, and fun to flip through.
I create packaging that helps your product stand out on shelves and feel special in people’s hands.
I draw custom pictures and characters that make your brand more friendly, fun, and easy to remember.
I design websites and apps that are easy to use and nice to look at, so people enjoy spending time on them.
You’ll get a logo, color palette, and visual language that feels like your brand finally found its voice.
You’ll know exactly what’s happening at every step, with feedback loops and clear milestones that keep everything on track.
You’ll leave with packaging that grabs attention on the shelf, speaks to your audience, and feels like part of a bigger story.
Need a mascot, character, or something playful to connect with people instantly? We’ll create visuals that add emotion and charm to your brand.
From social media templates to print-ready files, you’ll get a complete toolkit that keeps your visuals consistent everywhere your brand lives.
You’ll never feel stuck or alone in the process. I’m here to listen, support, and help bring your ideas to life — from the first sketch to the final export.
Without a strong concept behind it, the design might look trendy but fails to express what your brand actually stands for.
From social feeds to product labels, everything looks a little different. It becomes harder for people to recognize or trust the brand.
Designs pulled from marketplaces or auto-generators can’t capture what makes your brand different or memorable.
When the direction isn’t clear, the project goes in circles. That means wasted time, unclear results, and missed opportunities.
The brand feels surface-level, and people don’t stop to care. No spark, no story, no real emotional hook.
Without design rules or reusable assets, everything becomes harder to update or hand off. Growth becomes stressful instead of exciting.
I work with founders, dreamers, and doers who want their visuals to match their values. Here’s what they say after bringing their brands to life with me.
I work with founders, dreamers, and doers who want their visuals to match their values. Here’s what they say after bringing their brands to life with me.
Just received my brand design package from Pink Potatu, and I have to say it was absolutely amazing! I’m so in love with it!!! I don’t even want to change a thing because it’s so beautiful!!
I absolutely highly recommend her! It also came with a lovely brand guide, and there was a sweet handwritten note with a couple of extra design treats I wasn’t expecting! It also came pretty quick as well!
100% recommend the stunning branding! The custom logo, illustrations, layout work, and more! 💖😍💖
Owner & Chef @Tiem My Cau Tan
Pink Potatu’s work is beautiful, thoughtful, and personal. She brought so much of our brand to life, from the logo, visual identity, packaging, to custom illustrations. She captured our vision so authentically, and now we have a brand that truly feels like us.
She’s approachable, communicates clearly, and always goes above and beyond. Her passion and talent are truly one of a kind, so worth checking out!
Director @Reflective Learnings
I am so in love with my brand from Pink Potatu. Honestly made my day. I can really see all the effort and love put into her design work. 11/10 recommend ❤️
Owner @Kyani
Pink Potatu is great to work with. She responds very quickly to an enquiry and really listens to your brief. She makes great suggestions and always meets the deadline. Very creative ideas. Our branding is so often commented on.
Owner @Leni Poke
I’ve worked with Pink Potatu on various custom design pieces that have gone beyond my expectations! She’s been amazing to deal with and always makes sure I’m happy with the result – which I always am! I’ve also picked up other pieces from her that I absolutely love. I highly recommend Pink Potatu. She’s a very talented designer!
Director @Woodpecker Studio
I was so excited to stumble across Pink Potatu on Instagram. I’d been searching for the perfect custom brand design and here it was. Fantastic communication throughout the whole process, an extremely quick turnaround, and a final result that I absolutely adore.
Founder @Thuyen Xua Food
Pink Potatu has been our branding angel! She was fantastic at taking our abstract vision and turning it into reality, making it even more beautiful than we imagined. Her design work set the tone for everything that followed.
The whole time we worked with her, she was prompt with communication, always coming back with drafts and thoughtful options for us to choose from. No request was out of the question. Definitely looking forward to working with her again in the future!
Seriously though, one of my team members said the brand concept made her tear up because it felt so personal. 🙂 You have been so awesome!!
Founder @Comma Creative
Pink Potatu
Illustrator & Designer
Pink Potatu
Psst... your brand called. It wants a glow-up 🪄 Want to chat?